Featured Article

Digital marketing has become one of the best ways for brands to reach their target audience, and it comes in different forms, including video. Video content marketing is one of the most effective ways to attract potential customers to your site.  As an online casino operator, your goal is to reach your target audience and […]

Online casinos give their players winning opportunities that can make their online betting experience more worthwhile. It is also more accessible and offers hundreds to thousands of games than in land casinos.  However, the competition in the online gambling industry is serious, with thousands of online betting sites promising users that they are the best. […]

Long-tail keywords are a type of SEO keyword structured as a long phrase or a question. They're typically the questions users make at the last stage of their buyer's journey, making them a useful tool to improve your casino site's lead conversion rates. However, how can you use it to improve your platform's online performance […]

More likely than not, your casino brand already has content on the website. However, it needs to be content that's relevant to your business and target audience. The core of brilliant content is not just about creating something and publishing it online. You'll need to have a content marketing strategy if you want to optimise […]

Online casinos are popular among avid players on the web, which makes it crucial for these sites to promote bonuses, new content and games to get ahead of other casino platforms. One of the best ways to get noticed is by getting your site indexed by Google, which ultimately helps your site rank higher in […]

It's no easy feat to appear on the first page of Google. One of the best ways for you to rank on SERPs is to have as many backlinks as possible. Backlinks are a vote of confidence for your website. Other websites would link to your page to vouch for your site's authenticity. But the […]

The abundance of online casinos nowadays makes it challenging for players based in the US to choose the perfect casino platform for their needs. Now, this is an opportunity for you and your brand. If you want to attract your target audience to your platform, casino marketing tactics in the US with QWERTYLABS can help […]

Search engines function thanks to the three-step process: crawling, indexing and ranking. By employing these advanced algorithms, search engines like Google can analyse millions of data to find the best query result consistently. Want to learn how to rank in search engines and improve your casino platform's search engine performance? Read on to learn all […]

SEO is crucial for a casino website to improve visibility and increase traffic, leading to better lead conversion. However, with search engines' ever-changing algorithms, keeping track of policy changes and constantly updating your iGaming SEO strategies is important to keep up. Doing this ensures that your platform consistently provides the best content to attract your […]

Watching sports is an interesting activity that a lot of people love to do. There are various sports to follow, and within each sport, there are even more leagues and tournaments for every avid sports enthusiast. Sports also make it easier to start conversations and even form good relationships with someone you just met. And […]

Looking at online casinos today and their early iterations back in the mid-1900s, several changes have been made thanks to the advancement of technology. Due to this, new features and games were introduced to casino players, making online casinos some of the top sites worldwide. With endless possibilities for future improvements, the online casino industry […]

A casino site's digital impact and overall optimisation are essential to its survival in the industry. One of the important elements of upholding a casino site's timeliness and user navigation is an SEO audit which checks a casino site and ensures that there are no issues while it's running or how it fares compared to […]