Content

Content can immediately impact people when they visit your website for the first time. It doesn’t matter what type of content you’re planning to create for your business—every single one needs to be effective, and for that to happen, you need the right content strategy first.  Always treat your business as a project with multi-layers […]

Whether you have a big or small business, your customers should know your brand so your company can thrive in a competitive industry. Creating high-quality content that will show your services or products to customers is essential.  Content marketing is a critical approach that you should have for your business, regardless of the niche. Once […]

Great content starts with a good outline. The content blueprint keeps your article structured and optimised for search engines so you can reach your target audience.  To make it easier for you, writers well-versed in the industry here at QWERTYlabs, have curated ten steps on how you can make the perfect SEO content outline. Find […]

It’s a challenge to create a content digital marketing strategy that’s effective for your brand since high-ranking keywords and relevant topics can only go so far in SEO if you don’t use them to your advantage. These tools should help you reach your target audience, build relevant links, and get clicks. But how do you […]

The road toward becoming a successful writer is not without its trail of mistakes made along the way. Making mistakes is part of the process and leads to improvement when handled smartly. However, this doesn’t mean you have to repeat them constantly before improving.  Here are the most common writing mistakes you should avoid to […]

The key to making great content isn’t simply the act of writing it but in the process that follows after: polishing the article. While it’s improbable to write and edit an article to perfection, there are a number of key factors you can check to ensure the article is successful in delivering the topic. More […]

With every technological innovation, industries are driven to adapt to new consumer buying habits, and the landscape of content writing is no exception. Nowadays, content is consumed at a faster rate thanks to the internet and businesses strive to find novel ways of marketing their content and gaining a competitive edge to rise above the […]

Effective copywriting does not depend on the number of words in your vocabulary but in the way you use them to get your point across. The art of persuasion in writing relies on your ability to attract an audience using specific words. In the digital age, most web users tend to scan rather than read. […]

When you have a brand, it is improbable to control how your target market will respond to your services and products. While it’s possible to do your best to ensure your brand has the best offers, people’s feedback can turn sour at the drop of a hat. This can lead to customers leaving negative reviews […]

Creating unique and engaging content that will stand out is easier said than done, especially in today’s competitive marketing. Content marketing isn’t a one-size-fits-all and there’s no sure-fire way of doing things for each type of brand or topic.  Fortunately, while there are a dozen different strategies you can ‘do’ for your content, there’s only […]